With the increase in mobile device usage the integration of mobile responsive websites are extremely important in order for companies to fully maximize their online presence.
Mobile responsive design involves building a website so that the content and layout adapt depending on the size of the screen it is displayed on.
For example, when a website is mobile responsive, the content on the site will automatically shift in order to best fit the size of the screen instead of crunching content or simply zooming out and becoming unreadable.
Mobile responsive websites create the most convenient and easy-to-use navigation for users. In addition, responsive websites eliminate the need to construct numerous mobile websites depending on certain mobile devices.
Mobile Sites vs Responsive Sites?
Opposing mobile responsive sites, mobile websites differ in a majority of aspects in regards to mobile web design. Below, we have highlighted a few:
A mobile site is a specific website, purposely created to be the mobile version of a website, and requires a completely new redesign and construction.This also means that when you update content on your existing site, you also need to make the same changes on a separate mobile site.
Also, with a mobile website, publishers must slightly alter and tweak their domain name, which can potentially dilute the name, and negatively effect search traffic. Stemming from the alteration of the domain, the link equity is not preserved in mobiles sites as opposed to mobile response websites, where it would be.
Mobile responsive sites are an efficient and smart choice when it comes to building a website because they can adapt to any screen size automatically allowing users to access information with ease.