In our previous post, we talked about the nuts and bolts of Google Analytics; here we’re going to talk about what you can do with all of that raw data. There are many custom report templates available for download around the web as well as tutorials for making your own. What sort of things can the keen marketer glean from Google Analytics reports?
Inbound Link and Share Statistics
These reports are especially useful for bloggers and content marketers who are active on social media. Use these reports to find out which posts are shared the most on which platform, as well as any inbound links from other bloggers or sites. This information is key in deciding which content is performing the best.
How is your site doing in organic search? View reports on which search strings are bringing up your site and how you rank on the SERPs. Are there any pages that have subpar SEO? Are your keywords not accurate or performing well? Find out easily with one of these reports.
Find out how your site is performing in different browsers, both on desktop and on mobile. Incompatibility with one or more browsers can be a money leak. Also look at mobile performance statistics. If Android has a high bounce rate, talk to your developer about streamlining the site.
What time of day is most popular for potential customers to visit your site? When are your blog posts shared the most? Find out more about your visitors’ behaviors with reports that show how long they’re on each page, what they view, and conversion rates.
As marketers, we need to have the most comprehensive and up to date data as possible. In a previous post about tracking numbers, digital marketing and traditional marketing data work together to make a marketing plan that opens the door to success for your business.