WordPress is an open source content management system (CMS) for building professional websites; it is currently used by over 75 million sites. It is the particular choice of bloggers due to the ease of posting and the control over posting format. Over time, WordPress has evolved into a platform for creating beautiful and dynamic websites for any topic or company.
WordPress works in conjunction with its plugins to create the smoothest web experience for your visitors. There are plugins for just about anything – SEO, Google Analytics, XML Sitemaps. All of these plugins are essential to site visibility and optimum functionality. Coding a traditional site with all of these features would be prohibitively expensive; with WordPress, your cost is a fraction what it would be with a custom site.
Also take into consideration all of the plugins that aren’t for essential site services. There are plugins for social media sharing, the collection of email addresses for subscriptions, eCommerce… just about anything you can think of. If you can think of it and can’t find it, there is a large community of programmers who would be happy to work with you to make it a reality.
In a previous article, we wrote about the importance of blogging for your company. WordPress makes that process even easier. With the Posts feature, you can easily add new blog posts with pictures and video in minutes. You can also schedule posts for the future. WordPress also handles post comments as well. Comments are automatically screened for SPAM, and you have final approval.
WordPress integrates easily with many other software, from email marketing to ecommerce. This ease of integration allows for information to be easily collected for email subscriber lists and other customer/lead contact information. Many online CRM (Customer Resource Management) systems have integration options with WordPress as well, allowing for visitor tracking right down to the specific contact.
As an open source software, WordPress has an incredible online support system. There are many communities dedicated to troubleshooting and sharing news. As WordPress is open source, developers are always coming out with new themes and plugins, most free of charge. Updates are always free; rest assured that if you keep WordPress up to date, you will always be in compliance with all web standards.