Retargeting is a common buzz word used in the realm of marketing, which can turn some people away from the concept entirely. This would be a mistake for you and your business. Retargeting is simply a strategy of targeting an individual who has already shown some interest in your company via visiting your website. Retargeting attempts to attract individuals who are already interested in your services commonly through banner advertisements. Retargeting in the world of websites and digital marketing revolves around banner ads, which are the advertisements you often see on the side of web pages, usually for websites you were just on. This is possible through a concept called “cookies” which are basically a tiny piece of information that is stored in a person’s device by the website they visited, and shows them banner advertisements of that website despite browsing around to different destinations on the web. Retargeting banner ads is actually an extremely effective way to convert potential clients into clients, and this blog will give you some detailed benefits as to why!
Increase Brand Awareness
Building brand awareness is integral for a buyer to make an ultimate buying decision. By increasing brand awareness, you are in turn increasing a potential customer’s trust in your brand and business. Using retargeted banner ads expedites the amount of time it takes for a visitor to build trust in your business, due to the fact that they’ve already expressed a form of interest in your company.
Convert More Sales
This is the most-clear cut of all the benefits of retargeting banner advertisements. With more brand awareness and trust being accumulated through retargeting, your sales will reflect your new marketing strategy. Interested visitors will begin to be familiar with your brand, and in turn will be more encouraged to make a purchasing decision with your company.
Gather Useful Insights
When you utilize retargeted banner ads into your marketing strategy, you get the benefit of being able to analyze where your visitors and conversions are coming from. Through tools such as Google Analytics, you can build a road map for your digital marketing campaigns, and use the insights to make your future retargeted banner ads as effective as possible. These insights can be extremely beneficial to your company due to the fact they can give you a crystal-clear picture of who is most likely to invest in your service.
Retargeted banner ads are one of the most cost-effective ways to gather leads, and create more sales opportunities. With a retargeting approach, you are marketing towards individuals who clearly have expressed some sort of interest in your business, thus lowering the amount of time, effort, and money it would take to try and gather leads via cold calling.
Banner ad retargeting is as beneficial as it gets in regards to digital marketing. If you are looking to ramp up your online presence before the new year, we highly recommend implementing this strategy into your overall marketing campaign. If you would like to learn more, or have any questions, feel free to contact us at 617-539-6528, or visit our website at startcompeting.com!