Choosing to implement Meta Ads as part of your marketing strategy for your business can sound overwhelming. But even if you don’t have any experience with social media advertising, it can still reap many benefits. However, as a web design and marketing agency that’s been in business for over a decade, we wouldn’t recommend Meta advertising for every business. Find out why below.
Understanding Meta Advertising:
There are almost 5 billion active users on the Meta platforms (2 billion on Instagram and 2.9 billion on Facebook). According to EMarketer, Ad campaigns that operate through Meta are projected to account for 20.4% of US digital ad spending in 2024, making it the highest in ad spend compared to other social platforms. US adults (categorized as 18 years and older) also spend the most digital time on Meta in comparison to other social platforms.
These 5 billion users are yours to reach while using the Meta Ads Manager platform. When you use Meta’s advertising platform, you’ll use their Meta Ads Manager. Their Ads Manager allows you to create and manage your ads in one place. Once your ads are running, you can also view analytics and results on how they performed.
Meta Advertising is Ideal for Businesses that are:
- Targeting customers who use Meta platforms (Facebook and Instagram)
- Using visual content to attract customers
- Looking for a high return on a low-cost investment
Cons of Meta Advertising
According to research done by Mintel, nearly half of US consumers have made a purchase through social media, and 6 in 10 are interested in buying from a social media ad. However, while that statistic is appealing, social media may not be the right strategy for your business. You have to remember that Facebook is a recreational activity so not every user is looking to shop. Learn about the cons of Meta advertising, and why Meta may not work for your business, below.
Time-Consuming Process
Social media advertising is its own job for a reason—because it’s time-consuming! Even if you have experience with social media advertising, creating content, writing copy, and engaging with comments and user-generated content takes time. Businesses often hire a marketing agency to handle their social media advertising because that’s how you can get the best out of your investment. Check out our social media advertising services if you’re looking for help with your online presence.
Your Audience Isn’t on Meta
If you’re going to market your product or service on Meta, you need to be positive that your ideal audience is actually on Meta. Or else, you’re marketing to a group that isn’t there. Find out if your audience uses Meta before you put in the investment. A different social media account may be right for your business depending on where your audience is.
Limited Budget
Advertising on social media can be a significant investment. The more you want your advertisements to be shown, the more you most likely end up spending. If you have a limited budget for marketing, then advertising may not be the ideal strategy for your business.
Pros of Meta Advertising
There are over 10 million active advertisers on Meta because of the high ROI and growing brand awareness businesses have experienced with the platform. Social media marketing has become immensely popular for a reason: it works for millions of businesses. Businesses get to be creative online with shareable content and engage with users outside of a customer service call.
Enhanced Audience Targeting
Facebook and Instagram have almost 5 billion monthly active users, which can be an overwhelming audience to market to. However, both platforms are known for their algorithms in which they tailor content to their audiences. The Meta Ads Management platform does the same thing by allowing you to set specific features on your ads so that Meta connects your ideal audience with your business. Therefore, you’re not losing our investment and marketing to a market that’s uninterested.
Content-Oriented Advertising
Like most social media platforms, Facebook and Instagram focus on appealing visuals that engage users. Rather than seeing an ad on Google in your search results or a pop-up on a website, Meta ads are integrated through users’ feeds and stories. This form of advertising is much more attractive to consumers, so they’re more likely to stop and click. If you create a lot of content for your business’s website or frequently receive user-generated content, Meta advertising could be a great option for your business.
Staying Competitive
In today’s digital age, social media has leveled the playing field for businesses. Small businesses no longer need a major marketing budget to reach the audience that a corporation has been reaching for a decade. If you can create engaging content and target the right users, you can stay competitive in a saturated field.
Hire Compete Now for Your Meta Advertising
Trying to decide whether or not social media advertising is for you can be difficult to navigate, especially because it’s so popular. If you’re interested in advertising on social media, give us a call! We can help you create a strong presence online for your brand and bring more attention to your website.
