Comparing the different email marketing programs

Email Marketing is an integral part of consistently communicating with new and existing customers. Remaining in communication with clients is a great way to build credibility and trust for your business. With all the benefits of email marketing platforms, there are numerous platforms company’s can use to blast out these e mails to said customers…. Read more »

The Benefits of Retargeting Banner Ads

Retargeting is a common buzz word used in the realm of marketing, which can turn some people away from the concept entirely. This would be a mistake for you and your business. Retargeting is simply a strategy of targeting an individual who has already shown some interest in your company via visiting your website. Retargeting… Read more »

What is a landing page?

In its simplest form, a landing page is any web page that a visitor can land on after they click on an online call-to-action. Landing pages are often standalone pages (not homepages), which serve the purpose of further promoting or detailing the clicked on call-to-action. Oftentimes, landing pages have no direct link to your actual… Read more »

Tips for Working with Yelp as a Business Owner

As a business owner, Yelp may seem like a foreign concept that only caters to customers reviewing business and organizations. Fortunately, this is not the case. There is a number of things business owners can do to integrate Yelp into their business, and ensure that the reviews positively reflect the nature of your company. Yelp… Read more »

How to Choose which Social Media Accounts are Right for Your Business

Social media is the new marketing. With the popularity of inbound (content) marketing, social media is a great tool got getting your content to your target audience. That’s all well and good, but which channel should you use? Facebook Facebook is at the top of everyone’s list- 58% of American adults are on it. Providing… Read more »

How Often should I Update my Website?

The easy answer: as often as possible! Whenever there is a change in your business – a new promotion, a new staff member, a mention in a news outlet – it should always be posted on your website so that your current and potential customers can be informed about what’s going on with your business…. Read more »

Blogging and SEO: They Go Hand in Hand

Blogging has been around since the mid-90s. It originally started as a “weblog”, a way to catalog what one views on the internet. Today it has exploded to include opinions, essays, reports… any information that could possibly be of use to someone else. And every blog gets read by someone. So why are blogs so… Read more »

What Is Market Retargeting?

Everyone has had that moment where an ad has popped up on their screen and thought “How did they know I was interested in that?” The answer is simple: market retargeting, also known as behavioral marketing. This is a process in which the advertising provider (Google, Bing, Facebook, Twitter, etc.) uses your browsing history and… Read more »

How Do Websites Help Word-of-Mouth and Referral Business?

Word of mouth is a powerful marketing tool. According to the Nielson Ratings, people trust referrals from friends and family 92% more than any other type of advertising. Why? Because people trust the source of the referral. Traditional media advertising- be it print, television, radio, or cold calling- has traditionally been viewed with skepticism; it… Read more »

Mobile Web Design – What You Need To Know

With the increase in mobile device usage the integration of mobile responsive websites are extremely important in order for companies to fully maximize their online presence. Mobile responsive design involves building a website so that the content and layout adapt depending on the size of the screen it is displayed on. For example, when a… Read more »

The Importance of Google Analytics

We all spend masses of time and money to try to get people to look at our websites but many website owners fail to take the time to track the success of these efforts. Between social media, emailing, search engine optimization, and various other activities, it is likely that we could scale back in less… Read more »

How to Create a Facebook Page for Your Business

In this e-marketing tutorial, I demonstrate how to create a Facebook fan page for your business. Table of Contents: Getting Started: 0:18 Selecting the Proper Page for You: 0:34 Entering Initial Settings: 4:32 A few tips: 6:35

Foursquare : Who’s checking in with you?

Over the past two years Foursquare has been growing at an incredible pace and at the beginning of this year it reached over 6 million users. It is an amazing addition to the world of social media allowing consumers to share with their friends via Facebook or Foursquare what they like to do, where they… Read more »

Google +1, The Plus One button and Why Your Website Needs It!

Despite all the weird and wonderful things announced at this year’s Google I/O conference, one of the ideas that’s getting the most buzz this summer is the Google +1 button. What some are calling an answer to Facebook’s ever popular “like” button, the plus one button serves a similar purpose, however holding the Google name… Read more »

What Is Affiliate Marketing? Is It For Me?

What is Affiliate Marketing? Affiliate marketing is a form of e-marketing where a company pays someone who offers a form of lead generation a defined percent or per order placed from that lead. Simply put, the affiliate, or lead generator, will normally post a link or banner ad on their website in exchange for a… Read more »

Online Coupons: Friend or Foe to Web Retailers?

There isn’t a human being on the face of this earth that wouldn’t mind saving roughly anywhere from 5-25% on his or her order every time they shopped online. Online retailers are well aware of this and tend to use coupon codes not only to reward frequent customers, but also to drive sales when they’re… Read more »

Yelp? We say YES.

Why? Great for the search engines (We have clients that generate 50% of their traffic from Yelp!) User reviews are priceless It’s Free! We all know that the cheapest and most effective lead generator is word-of-mouth. Well, on the internet, it’s called “word-of-mouse.”  And you know what; it’s having a significant impact on consumer purchasing… Read more »