What’s the difference between Paid Search and Organic Search?

Getting your website to the top of search results for your keyword is a challenge that every business faces. When a potential client searches for “(your service) in (local area)”, it’s imperative that your website is in the first 10 results. Studies show that only 9% of searchers click on the second page. Based on your keyword,… Read more »

How to Choose which Social Media Accounts are Right for Your Business

Social media is the new marketing. With the popularity of inbound (content) marketing, social media is a great tool got getting your content to your target audience. That’s all well and good, but which channel should you use? Facebook Facebook is at the top of everyone’s list- 58% of American adults are on it. Providing… Read more »

Reporting with Google Analytics (2 of 2)

In our previous post, we talked about the nuts and bolts of Google Analytics; here we’re going to talk about what you can do with all of that raw data. There are many custom report templates available for download around the web as well as tutorials for making your own. What sort of things can… Read more »

What Is Market Retargeting?

Everyone has had that moment where an ad has popped up on their screen and thought “How did they know I was interested in that?” The answer is simple: market retargeting, also known as behavioral marketing. This is a process in which the advertising provider (Google, Bing, Facebook, Twitter, etc.) uses your browsing history and… Read more »

How to Create a Facebook Page for Your Business

In this e-marketing tutorial, I demonstrate how to create a Facebook fan page for your business. Table of Contents: Getting Started: 0:18 Selecting the Proper Page for You: 0:34 Entering Initial Settings: 4:32 A few tips: 6:35

Foursquare : Who’s checking in with you?

Over the past two years Foursquare has been growing at an incredible pace and at the beginning of this year it reached over 6 million users. It is an amazing addition to the world of social media allowing consumers to share with their friends via Facebook or Foursquare what they like to do, where they… Read more »

Google Plus

So last week I wrote a post about the Google +1 button and how it was their response to Facebook’s “Like” button, but this week all the hype is about Google’s new announcement; the Google + Project, which is their response to Facebook’s… um…  well… Facebook. And it’s looking like the first social media platform… Read more »

What Can Twitter Do For Your Business

If you’re anything like me, you probably think or at least used to think that twitter is one of the following things: One it’s pointless, why do I need to constantly send out what seem to be the equivalent of status updates? Two, there’s no way twitter can benefit my business besides spamming links to… Read more »

Who’s Hooting In HootSuite?

So I’m sure many of you have heard of the new site out there called HootSuite.com and I’m sure nearly as many have simply passed it off as yet another social media platform or just another account to manage in an already cluttered drawer of complicated social media management tools. I admit after taking a… Read more »

Yelp? We say YES.

Why? Great for the search engines (We have clients that generate 50% of their traffic from Yelp!) User reviews are priceless It’s Free! We all know that the cheapest and most effective lead generator is word-of-mouth. Well, on the internet, it’s called “word-of-mouse.”  And you know what; it’s having a significant impact on consumer purchasing… Read more »

Will Facebook Advertising Work for Me?

Before joining Compete Now, I spent a year as the lead consultant on a rebranding and e-marketing campaign for one of the leading online flower retailers. During my time in that position, I learned a thing or two about social media marketing that I will gladly share our followers in upcoming posts. A lot of… Read more »