The Benefits of Google My Business

What is Google My Business?  Google My Business is Google’s version of Yelp or Yellow Pages for small businesses and there are many benefits of using Google My Business. It doesn’t replace your website, but it showcases it along with other relevant information on your business. Having a listing is an easy way to get… Read more »

Web Accessibility Webinar What You Need To Know to Make Your Website ADA Compliant

Similar to having an accessible physical space, having an accessible website is becoming essential for small businesses as internet use expands further during the pandemic. In addition, website owners are being faced with demand letters and other complaints related to a lack of accessibility for the vision impaired. This webinar will focus on explaining the... Read more »

Do You Really Need Translation Services for Your Business’s Website?

Why Google Translate Can’t Trump Certified Translation Services! If you do business internationally, or even if you don’t, you probably need a website that will represent you well in more than one language.  English is only the 3rd most commonly spoken language in the world (behind Mandarin and Spanish).  So chances are, if you’re reading… Read more »

On Page SEO Tips

Have you ever wondered how company’s get their web pages to appear at the top of Google? What gets these websites to the top is something called Search Engine Optimization (SEO for short). We explain the differences between SEO and paid searches here, so feel free to brush up on your online search knowledge before… Read more »

How to Succeed with Thumbtack

Thumbtack is a platform where individuals can connect local professionals for a project they need done, almost as an intermediary between customers and local businesses. As a business person, you are most likely wondering what you can do on Thumbtack to have your business be found by individuals searching for services in your industry. Millions... Read more »

Why & How WordPress Websites Get Hacked

The term “hack” has become synonymous with making something easier or a new way to do something. In reality and in the computer world, hacking is defined as using a computer to gain unauthorized access to data within a system. I bet you are wondering, well why would a hacker want to gain access to… Read more »

The Importance of Backup Plugins

  If you want to ensure that your website remains fully optimized and secure, backing up via plugins is the only way to go. Oftentimes, WordPress website users neglect backing up their website, which always leads to a plethora of issues for your site. Adding backup plugins to your website adds an extra layer of… Read more »

The Benefits of Adding Live Chat to Your Website

Having a well-designed website can not only build a strong brand for your business, but also can instill confidence in potential customers before they make a purchasing decision. A great aspect of a website is that it creates consistent availability for your customers, allowing them to find your contact information or address very easily within… Read more »

Tips for Making your Website Easier to Read

It’s the fourth quarter of the business year. Who would have guessed Thanksgiving would be here so quickly? We certainly wouldn’t, but here we are in the thick of November, waiting for New England to turn from autumn orange to winter white. As the seasons change and the year winds down, most business owners will… Read more »

The Benefits of Having an Impressive Website

With winter quickly approaching, it is hard to fathom that 2017 is coming to end in just a few months. Believe it or not, 2017 has been a down year for businesses due to a variety of reasons (political, economic, environmental, etc.), and if you feel this statement encapsulates your business, you may want to… Read more »

What’s the difference between Paid Search and Organic Search?

Getting your website to the top of search results for your keyword is a challenge that every business faces. When a potential client searches for “(your service) in (local area)”, it’s imperative that your website is in the first 10 results. Studies show that only 9% of searchers click on the second page. Based on your keyword,… Read more »

What’s the difference between and

WordPress is the preferred CMS (content management system) for many websites today. It was first released in 2003 and has been growing every since. Its popularity has spawned two dedicated sites, and What’s the difference? Which one do you need? When WordPress was released, a website was needed in order to host… Read more »

Why Is It Important to Update WordPress and Plugins?

All software comes with updates. Bugs are fixed, existing features become more streamlined, and new features are added. As time goes by, older software becomes less and less compatible with other newer programs unless it is updated. This is particularly true with WordPress.   What is WordPress? What are Plugins? WordPress is an online content… Read more »

Can I Use Google Images on my Blog or Website?

“A picture is worth a thousand words.” Indeed it is. In our visually dominated world, pictures and video are key to any blog or social media post. Not having a picture is akin to having only half a post. It’s not as easy as just Googling the image of your choice and sharing it to… Read more »

Local Citations and How They Affect SEO

For any brick-and-mortar business, listing your name, address, and phone number on your website goes without saying. It is extremely important that your current and potential customers be able to find you, after all. This information is known as a structured citation in the world of SEO (Search Engine Optimization). While it may seem like… Read more »

Do Multiple Domains Pointing to Your Site Help SEO?

It’s tempting to have a unique domain name for a special event or sale, and have that point to the landing page of your site. However… that may not be the best idea from an SEO point of view. How come?   Let’s explain this with an example: you have two domains leading to the… Read more »

How to Choose which Social Media Accounts are Right for Your Business

Social media is the new marketing. With the popularity of inbound (content) marketing, social media is a great tool got getting your content to your target audience. That’s all well and good, but which channel should you use? Facebook Facebook is at the top of everyone’s list- 58% of American adults are on it. Providing… Read more »

Mobile Sites: a Primer

With the advent of the iPhone in 2007, smartphones have reached immense popularity. They have become a fixture in today’s society and practically instrumental to our everyday functioning (what would you do without your Calendar app?). It would only be natural that our internet surfing habits should be adapted as well. The first adaptation that… Read more »

Importance of Image Centered Content & Simplicity

We live in an age of image-centered content. The written word is losing its significance and being replaced by illustrations that put information in an easy-to-understand format. Content with relevant images gets 94% more views than content without images (source: Kissmetrics). Even something as simple as putting a relevant photo or two in your blog… Read more »

Reporting with Google Analytics (2 of 2)

In our previous post, we talked about the nuts and bolts of Google Analytics; here we’re going to talk about what you can do with all of that raw data. There are many custom report templates available for download around the web as well as tutorials for making your own. What sort of things can… Read more »

What is Google Analytics, and How Does It Work? 1 of 2

Web executives have many tools available to them to track the effectiveness of their websites, not the least of which is Google Analytics. This freemium software is the top resource for tracking your site’s performance and customer demographics. It offers many great features, including: Insights into visitors. You can find out who your visitors are… Read more »

Five Indicators That You Need a New Website

A website is the hub of all your marketing efforts for your business. Regardless of whether it is Google, Direct Mail, Social Media or anything else, chances are that your customers are going to end up on your website at some point. Once establishing your website, maintaining it is just as important. Often times, websites… Read more »

How Do Websites Help Word-of-Mouth and Referral Business?

Word of mouth is a powerful marketing tool. According to the Nielson Ratings, people trust referrals from friends and family 92% more than any other type of advertising. Why? Because people trust the source of the referral. Traditional media advertising- be it print, television, radio, or cold calling- has traditionally been viewed with skepticism; it… Read more »

WordPress 3.5 New Features Highlights

Yup. WordPress just got that much better! Last week, WordPress rolled out an update which featured some new features that have users all over the world buzzing. In this post and video, I will quickly highlight a sampling of the most relevant features that anyone involved with WordPress should know about. 1. New 2012 theme Nice simplistic, wider layout… Read more »

The Basics of Google Analytics

Google Analytics is a powerful program that allows you to see a lot more than the number of visits your site gets in a day. I will sum the basics of to give you an idea of how useful integrating this into your website can be.  If you already have analytics, you may not check… Read more »

How to Add Custom Sidebars to Your WordPress Site

In this wordpress video tutorial I will demonstrate how to add custom sidebars to your WordPress website. This plugin makes it possible to have different sidebars on different pages within your website. Table of Contents: Adding the plugin: 1:13 Check your theme for this feature already! 1:15 Creating a sidebar: 2:10 Adding widgets to the… Read more »

Adding Google Analytics to WordPress Easily

In this wordpress video tutorial, I will demonstrate how to easily add Google Analytics tracking to your wordpress blog/website using the Ultimate Google Analytics Plugin. Table of Contents: Adding the plugin: 0:39 Go to the settings page: 1:00 Go to Google Analytics: 1:20 Sign in: 1:34 Setup account: 1:56 Install the tracking: 3:06 How to… Read more »

Easily add a Slideshow to any WordPress Page or Post with Showtime Slideshow Plugin

In this video, I will demonstrate how to add a slideshow to any wordpress page using the Showtime Slideshow plugin. Table of Contents: Why you may want to: 0:40 iPad/iPhone Warning: 1:19 Downloading the plugin: 2:05 Inserting the Slideshow: 2:41 Adding Images: 3:34 Changing the size/effects/etc: 4:52 Centering the Slideshow: 5:54 The shortcode is: [showtime]… Read more »

Adding Directions with Mappress Easy Google Maps WordPress Plugin

In this video, I will demonstrate how to add directions to your WordPress site using MapPress Easy Google Maps. Table of Contents: Adding the plugin: 0:51 Adjusting settings: 1:28 Adding map to a page: 2:39 Setting a Location: 4:06 Inserting the map into the post: 4:48 You can download the plugin here:

How to Make Editing WordPress Content Easier than Ever

In this video I will show you How to Use TinyMCE Advanced to make editing your WordPress content easier. To download the plugin: or just search TinyMCE Advanced

New Tutorial Added: How to Easily Re-Size Multiple Images

In this video, I will demonstrate how to resize a batch of images using freeware called fotosizer. Table of Contents: Why you should: 0:22 Where to download this program: 1:26 Adjusting the initial settings: 2:06 Why you shouldn’t enlarge images bigger than they already are: 2:11 Make sure maintain aspect ratio is checked: 2:43 Adding the images you want to… Read more »

How to Set a Specific Blog Page In WordPress & How to Login

In this video, we will discuss a little about why you should set a blog page in WordPress and also how to do it. Table of Contents: Why you should: 0:40 Determining your Situation: 2:10 Creating the Blog Page: 2:59 Creating a Static Homepage: 3:39 Setting the pages: 4:30 Review: 5:25 In this video, I… Read more »

How to add a YouTube Video to WordPress/Editor Walk-Through

WordPress Visual Editor Icons Walk Through In this video, we will do a quick walk-through of all the icons in the WordPress visual editor. How to add a YouTube video to WordPress In this video, I will demonstrate how to add a YouTube video to your WordPress website.   Table of Contents: How to add… Read more »

WordPress Tutorials Announcement!

We are proud to announce our video tutorial series for WordPress and other E-Marketing tactics.  These videos are made to give you control of your web presence so you can grow your business. We have started out somewhat basic but will be getting more advanced as time passes. Latest Videos Added: How to add and… Read more »

Google Plus

So last week I wrote a post about the Google +1 button and how it was their response to Facebook’s “Like” button, but this week all the hype is about Google’s new announcement; the Google + Project, which is their response to Facebook’s… um…  well… Facebook. And it’s looking like the first social media platform… Read more »