With the advent of the iPhone in 2007, smartphones have reached immense popularity. They have become a fixture in today’s society and practically instrumental to our everyday functioning (what would you do without your Calendar app?). It would only be natural that our internet surfing habits should be adapted as well.
The first adaptation that webmasters provided was the mobile site, usually m.yoursitename.com. This method had a few problems. Firstly, it diluted standings in search engines. Google views mobile sites and traditional sites as two different websites, splitting your traffic rather than grouping it together and increasing your standing on the SERP (Search Engine Results Page). It also required an entirely new site; graphics and text had to be resized to allow for a much more limited viewing area.
Responsive Web Design
Responsive Web Design (RWD) is the new goal of optimization for web designers. RWD allows for websites to be optimized seamlessly across devices and screens of all sizes, from small smartphones to desktop computers. It allows for one single site, one URL, one source for all of Google’s web crawlers to be found and placed high on SERPs. It also allows for a familiar site to all of your visitors with no surprises. Customers love familiarity.
Considering a new site or a site update? Talk to your web designer about RWD. Being reachable on mobile devices is a game changer, especially with the popularity of mobile apps like Facebook and LinkedIn. Integrating Facebook and Google ads all but requires it. The good news is that all of this integration is available to businesses of all sizes. Contact your web designer today about Responsive Web Design and how it can benefit your online marketing campaign.