What is a landing page?

In its simplest form, a landing page is any web page that a visitor can land on after they click on an online call-to-action. Landing pages are often standalone pages (not homepages), which serve the purpose of further promoting or detailing the clicked on call-to-action. Oftentimes, landing pages have no direct link to your actual… Read more »

Explaining Common Web Design Jargon – 15 Terms To Know

1. Search Engine Optimization Commonly referred to as simply “SEO”, Search Engine Optimization is the process of getting traffic from the organic results on search engines such as Google by utilizing many strategies to get your website to rank better on Google search results.   2. Google Adwords/Pay Per Click Also known as Google AdWords,… Read more »

Tips for Working with Yelp as a Business Owner

As a business owner, Yelp may seem like a foreign concept that only caters to customers reviewing business and organizations. Fortunately, this is not the case. There is a number of things business owners can do to integrate Yelp into their business, and ensure that the reviews positively reflect the nature of your company. Yelp… Read more »

What’s the difference between Paid Search and Organic Search?

Getting your website to the top of search results for your keyword is a challenge that every business faces. When a potential client searches for “(your service) in (local area)”, it’s imperative that your website is in the first 10 results. Studies show that only 9% of searchers click on the second page. Based on your keyword,… Read more »

What’s the difference between WordPress.org and WordPress.com?

WordPress is the preferred CMS (content management system) for many websites today. It was first released in 2003 and has been growing every since. Its popularity has spawned two dedicated sites, WordPress.com and WordPress.org. What’s the difference? Which one do you need? WordPress.org When WordPress was released, a website was needed in order to host… Read more »

Use Business Networking to Jumpstart Your Growth

Getting to know your colleagues is a must. As a business owner, you wear many hats. Even so, it’s important to make sure that you keep in touch with associates in the business world. Business networking groups have sprung up all over, thanks to popular apps like MeetUp. The point of all of these groups… Read more »

Why Is It Important to Update WordPress and Plugins?

All software comes with updates. Bugs are fixed, existing features become more streamlined, and new features are added. As time goes by, older software becomes less and less compatible with other newer programs unless it is updated. This is particularly true with WordPress.   What is WordPress? What are Plugins? WordPress is an online content… Read more »

Can I Use Google Images on my Blog or Website?

“A picture is worth a thousand words.” Indeed it is. In our visually dominated world, pictures and video are key to any blog or social media post. Not having a picture is akin to having only half a post. It’s not as easy as just Googling the image of your choice and sharing it to… Read more »

What are SSLs and why are they important?

Google is always changing its algorithms and regulations to ensure the safest web experience for all users. You may have noticed a little https:// at the beginning of your web address line. What does that little “s” mean? Why is it so important? That little “s” is key to the future of the web. Here’s… Read more »

Local Citations and How They Affect SEO

For any brick-and-mortar business, listing your name, address, and phone number on your website goes without saying. It is extremely important that your current and potential customers be able to find you, after all. This information is known as a structured citation in the world of SEO (Search Engine Optimization). While it may seem like… Read more »

Why WordPress is a Good Option for Your Business’ Website

WordPress is an open source content management system (CMS) for building professional websites; it is currently used by over 75 million sites. It is the particular choice of bloggers due to the ease of posting and the control over posting format. Over time, WordPress has evolved into a platform for creating beautiful and dynamic websites… Read more »

Importance of Tracking Numbers on your Website

Traditional marketers used to eye content marketers askance because digital marketing was so easy to track. Good news for traditional marketers- now we have call tracking numbers. A tracking number refers to different toll-free numbers on different marketing avenues to see which does best. A good call tracking company, like www.calltrackingmetrics.com or www.callrail.com, provides the software-as-a-service… Read more »

Do Multiple Domains Pointing to Your Site Help SEO?

It’s tempting to have a unique domain name for a special event or sale, and have that point to the landing page of your site. However… that may not be the best idea from an SEO point of view. How come?   Let’s explain this with an example: you have two domains leading to the… Read more »

8 Sales Meeting Tips for Non Salespeople

As a business owner, you are all the parts of your business – bookkeeper, project manager, HR, and sales. Many entrepreneurs find sales to be the hardest part. It doesn’t need to be so daunting. There are a few points that are standard across the field of sales meetings, even client meetings of all kinds…. Read more »

How to Choose which Social Media Accounts are Right for Your Business

Social media is the new marketing. With the popularity of inbound (content) marketing, social media is a great tool got getting your content to your target audience. That’s all well and good, but which channel should you use? Facebook Facebook is at the top of everyone’s list- 58% of American adults are on it. Providing… Read more »

How Often should I Update my Website?

The easy answer: as often as possible! Whenever there is a change in your business – a new promotion, a new staff member, a mention in a news outlet – it should always be posted on your website so that your current and potential customers can be informed about what’s going on with your business…. Read more »

Mobile Sites: a Primer

With the advent of the iPhone in 2007, smartphones have reached immense popularity. They have become a fixture in today’s society and practically instrumental to our everyday functioning (what would you do without your Calendar app?). It would only be natural that our internet surfing habits should be adapted as well. The first adaptation that… Read more »

Blogging and SEO: They Go Hand in Hand

Blogging has been around since the mid-90s. It originally started as a “weblog”, a way to catalog what one views on the internet. Today it has exploded to include opinions, essays, reports… any information that could possibly be of use to someone else. And every blog gets read by someone. So why are blogs so… Read more »

Which Colors Should You Choose When Building Your Website?

Life is lived in color. We associate colors with feelings, places, even things and times of the day. A website, though a functioning thing of business, is also a piece of art. A good website is informative and functional; a great website is all of those things and visually pleasing as well. Your logo may have… Read more »

Importance of Image Centered Content & Simplicity

We live in an age of image-centered content. The written word is losing its significance and being replaced by illustrations that put information in an easy-to-understand format. Content with relevant images gets 94% more views than content without images (source: Kissmetrics). Even something as simple as putting a relevant photo or two in your blog… Read more »

What is Google Analytics, and How Does It Work? 1 of 2

Web executives have many tools available to them to track the effectiveness of their websites, not the least of which is Google Analytics. This freemium software is the top resource for tracking your site’s performance and customer demographics. It offers many great features, including: Insights into visitors. You can find out who your visitors are… Read more »

Five Indicators That You Need a New Website

A website is the hub of all your marketing efforts for your business. Regardless of whether it is Google, Direct Mail, Social Media or anything else, chances are that your customers are going to end up on your website at some point. Once establishing your website, maintaining it is just as important. Often times, websites… Read more »

What Is Market Retargeting?

Everyone has had that moment where an ad has popped up on their screen and thought “How did they know I was interested in that?” The answer is simple: market retargeting, also known as behavioral marketing. This is a process in which the advertising provider (Google, Bing, Facebook, Twitter, etc.) uses your browsing history and… Read more »

How Do Websites Help Word-of-Mouth and Referral Business?

Word of mouth is a powerful marketing tool. According to the Nielson Ratings, people trust referrals from friends and family 92% more than any other type of advertising. Why? Because people trust the source of the referral. Traditional media advertising- be it print, television, radio, or cold calling- has traditionally been viewed with skepticism; it… Read more »

Mobile Web Design – What You Need To Know

With the increase in mobile device usage the integration of mobile responsive websites are extremely important in order for companies to fully maximize their online presence. Mobile responsive design involves building a website so that the content and layout adapt depending on the size of the screen it is displayed on. For example, when a… Read more »

How to Keep Your Old URLS with Simple 301 Redirects

Have you launched a new website recently? Well if you had an old website, chances are that the search engines are still trying to direct people to your old URLS and if you haven’t setup redirects properly, all that traffic is now being sent to dead links on your website. (404 Error Pages) Fortunately, there… Read more »

How to Change the WordPress Login URL

In this wordpress tutorial, I will demonstrate how to change the WordPress login URL for your website. The main reason to do this is for security reasons. Most of the time when a website is hacked, it’s because someone was able to get to the website’s login page and use a program to guess your… Read more »

How to add padding around images in WordPress

In one of the relatively recent updates to WordPress, adding padding to images within WordPress. I know…WHY!!!! But please, don’t shoot the messenger. Although I am confident that WordPress will patch this in an update sooner or later it is still very frustrating when you need to work with it now. Luckily there’s a workaround… Read more »

How to Add Tables to WordPress with Images and Links

Tables can be a great way to organize all kinds of content throughout your website in a very efficient and aesthetically pleasing way. The problem is that while using wordpress, it isn’t always easy to add such tables without knowing a little bit of HTML and the proper plugins. The good news is that there… Read more »

Adding WordPress Sidebar Links and Images

Even though wordpress is one of the easiest CMS solutions available, many users struggle to setup their sidebars the way they want because by default, the text widgets are made for plain text and to add any kind of styling, links or images, you need to code them in with HTML. Fortunately there is a… Read more »

WordPress 3.5 New Features Highlights

Yup. WordPress just got that much better! Last week, WordPress rolled out an update which featured some new features that have users all over the world buzzing. In this post and video, I will quickly highlight a sampling of the most relevant features that anyone involved with WordPress should know about. 1. New 2012 theme Nice simplistic, wider layout… Read more »

How to – Tabbed Widget WordPress Sidebar

Ever want to add more widgets to your sidebar but couldnt because you just don’t have the real estate available because you already have the most important ones added? There is a solution! You can add a tabbed widget so that the user is exposed to a little more and can choose which they want… Read more »