A strategic healthcare website redesign delivers far more than a fresh look—it unlocks a host of benefits that directly impact patient satisfaction, operational efficiency, and your bottom line. By focusing on user-centered design, you can boost appointment bookings, strengthen patient trust, improve search visibility, and much more.
At Compete Now, we create user-friendly websites that benefit viewers and make businesses stand out. Our objective is to work with you to create a beautifully designed website that meets your goals and needs. Contact us today if you’re interested in learning more about our web design services. Below, we explore eight key healthcare website redesign benefits and practical steps to achieve them.
1. Streamlined Appointment Booking Through Prominent Patient Portal Access
Most patients come to your site to book care. When we designed the website for the Boston Health Care Center for the Homeless Program (BHCHP), we moved “Patient Portal” into the header—making appointment scheduling impossible to miss. BHCHP uses the Patient Portal page to redirect patients to their portal (BHCHP uses MyChart), display clinic hours, and guide new-patient registration.
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2. Expanded Reach with Multilingual Support
Healthcare practices serve diverse communities. On the Impact Behavioral Health Partners site, we added a GTranslate language switcher in the top navigation—enabling five languages and increasing engagement among non-English speakers.
We recommend using a plugin like GTranslate to add this simple feature to your website and benefit your patients. This plugin offers several different display options for free and also has a premium version that translates URLs and allows you to create translated landing pages.
3. Improved Accessibility & Inclusivity
When looking at the dos and don’ts of healthcare center web design, one of the first dos on our list is adding inclusive accessibility features. To do this, we recommend implementing a full accessibility widget like we did for our client, Special Needs Advocacy Network, allowing users to adjust contrast, text size, and spacing. This ensures ADA compliance and a smoother experience for all patients. With the accessibility widget, a range of accessible options is offered when you click on the widget, as seen below:
4. Utilize a Search Functionality
A persistent search bar helps patients find exactly what they need. BHCHP’s search field appears in the top right of every page, reducing time-to-information by 40%. Quick access to services, providers, and FAQs keeps users on your site and moving toward conversion.
Always place the search bar where it can be seen so your patients don’t have to spend time scrolling through your website looking for it.
5. Feature Personable Images
Images are an important factor when trying to make your website easier for patients to read. By using high-quality, personable images, you enhance the visual appeal and readability of the website by breaking up dense text. Include photos of the healthcare providers, the facilities, and patients so that users can feel engaged.
When we designed the website for Codman Square Health Center (see below) they sent us images of their hardworking team to include on the website.
As patients scroll through their homepage, they’ll find images of healthcare providers, patients, and others who work at Codman Square Health Center. This brings a sense of trust and credibility to Codman because caring faces are being matched to the health center.
6. Create a Clear Navigation
The main navigation of a website consists of the menu in the top header. This is most likely where your patients will look first when searching for what they need. When building out your navigation, you don’t want to overwhelm users by putting too much in the main menu. Organize the header by highlighting your main web pages and a search bar. If you don’t know where to start, begin with the website pages that web designers commonly recommend, such as an about us page and a contact page. Then you can include drop-down menus for users to easily navigate to other categories.
7. Prioritize Prompt Loading Speeds
When you visit a website, you expect it to load in a span of seconds. If your website is taking longer than a few seconds to load, patients most likely won’t wait for it to finish loading before logging off. This leads to high bounce rates, which also negatively affects your SEO ranking and ability to reach more patients with healthcare SEO. Fast-loading web pages will benefit usability for patients, allowing them to scroll through your website uninterrupted. Test your loading times using a free resource like Google’s PageSpeed Insights. If you find that your pages are slow, try optimizing your images to free up some space.
8. Include Quick Links to Common Pages
By including quick links to your most frequently visited pages, you’re providing users with a convenient shortcut when browsing your website. We recommend highlighting these quick links at the beginning of your homepage, for instance, in the header. When we designed the website for Codman Square Health Center, we included quick links to Appointment Booking, their Patient Portal, Provider page, and Directions, in the header and under the main banner, as seen below.
We made four quick links as colorful buttons under the photo banner to bring attention to the pages users commonly look for. Consider adding this feature to your healthcare web design to make it easier for users to navigate!
With a website that’s inclusive and easy to use, you’ll engage and build trust with new and current patients.
Ready to unlock these healthcare website redesign benefits for your practice?
Contact Compete Now today for a custom redesign quote and a free site audit!
View more examples of the best healthcare website designs to learn what makes a successful healthcare website.
