Question 1

What is SEO and how does it work?

Accepted Answer

Search Engine Optimization (SEO) improves the quality and quantity of the traffic of your website powered by keywords sought after by search engine algorithms. In other words, SEO is a marketing strategy for appearing higher and in more Google searches so potential customers can find you easier. If you are an insurance agency this would mean trying to appear higher in Google for terms such as "auto insurance quotes" and similar terms. Google crawls every website on the internet and determines which sites appear when someone makes a search. In order to appear higher in search results for as many keywords as possible you need to have quality content on your website that Google sees as valuable.

Question 2

How do I do an SEO audit?

Accepted Answer

There are many online tools that allow you to perform an SEO audit of your website. These audits will give you an overview of how well optimized your website is and if there are any issues that Google would see as a red flag. A couple tools that will give you some great insight to your website's SEO are SEMrush and Moz. Both of these SEO tools will give you an analysis of your website and alert you of any issues to fix. They are also great for researching keywords, tracking your rankings and seeing where your traffic is coming from.

For more in depth SEO audits you could contact a marketing agency to identify which keywords you are currently ranking for and which keywords you should be targeting with your website.

Question 3

What are the best SEO strategies?

Accepted Answer

Using targeted keywords in all the right places ensures your website finds your target audience. When Google is crawling your website it is looking for quality content that they will send visitors to. Consistently adding new and quality content to your website will add more keywords to your website that Google can find. Once you have the content ready for your website there are many strategies to optimize the content. This includes title tags, meta descriptions, optimized URL structures, alt text on images and optimized headings. If your website is built with WordPress there is an excellent free plugin for helping you with SEO called Yoast. This plugin will give you feedback on how well optimized your content is for the keyphrase you are targeting. Check out their guide on optimizing your WordPress website for SEO here.

There are many other strategies that SEO companies can use to improve your organic search traffic and it can take quite some time for your rankings to improve in Google. If you are looking to improve your organic search rankings contact us for an SEO audit!

Question 4

What are SEO tools?

Accepted Answer

SEO tools are websites and software you can use to analyze your website's rankings in search engines. The best SEO tool comes straight from Google itself. With Google Search Console you can figure out which keywords you are appearing for and which pages on your website are receiving the most visits. Additional tools such as SEMrush and Moz will allow you to plan keywords, track your progress and perform site audits to identify any issues. For optimizing your WordPress website for SEO you will want to use a plugin to control your title tags, meta descriptions and more. Yoast SEO is a great free plugin that will provide feedback for optimizing your content for the keyphrase you are targeting.

Question 5

How do I make myself visible on Google?

Accepted Answer

You can make yourself more visible on Google by investing in an SEO plan. SEO plans will target specific keywords and then add relevant content to your website to try and rank for these keywords. SEO strategies can take a long time to take effect, but in the long run it will result in a large increase in traffic to your website. An alternative digital marketing strategy is using Google AdWords to market your business with pay-per-click advertising. With Google AdWords you can immediately appear the top of the search results, but pay for each click you receive. Hiring specialists such as Compete Now to manage your campaigns will help optimize the keywords you are targeting to receive the highest ROI possible.

Question 6

How do I access Google My Business?

Accepted Answer

You can access Google My Business by visiting google.com/business and clicking the “Manage Now” button. If your business already exists on Google My Business you will need to go through the verification steps to claim the listing. If your business is not on Google My Business yet you can create a new listing.

Why should you use Google My Business? It is the single most effective tool for small businesses for local SEO! Your business will appear on the first page of search results and you can provide key information for potential customers such as hours, offers and sales, a description of your business, photos of your business and reviews. All of this information can compel users to take the next step to visit your location and call you. Learn more about the benefits of Google My Business here!

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