If you’re a healthcare center trying to increase your online reach and obtain more patients, search engine optimization (SEO) is the key. With the help of local SEO for the healthcare industry, you can target residents in your area who are looking for a health center like yours and help them find you.
At Compete Now, we’ve built hundreds of websites for businesses interested in growing their audiences. We not only offer web design services that engage and entice users but also SEO plans for clients who want to rank above their competitors. If you’re looking for professional help with your website’s SEO, give us a call! But if you’re interested in learning some of the SEO basics we follow, read on.
Why Local Health Center SEO is Beneficial
Local SEO is an SEO strategy that shows your website’s content to users in your local area. Using local SEO involves keyword research and content that mentions your local town/city, as well as your health center, to meet those Googling “health centers in [your area]”. It can be a tricky process, but it has several benefits, including:
- Increasing local visibility: Your website is more likely to appear in local search results and garner local word-of-mouth when using local healthcare SEO.
- Higher conversion rates: Did you know that local searches result in purchases 28% of the time?” As a health center, you’re most likely not looking to sell a product. However, this statistic shows how seriously users treat their searches in their local areas. Utilizing local SEO for your healthcare center will help you reach motivated users who are the most likely to book appointments and become patients.
- Challenging competition: Optimizing your website for local searches allows you to push yourself above the local competition in search results.
How to Implement Local SEO
Optimize Content with Local Keywords
Step one of all SEO lessons involves the usage of keywords. Keywords are words or phrases that people search online to find what they’re looking for. Businesses implement relevant, commonly used keywords in their URLs, page titles, content, and more to rank higher on the search engine for those searches. You can use this strategy to not only rank for a topic or phrase but for location as well.
Use keyword research tools, like SEMRush’s Keyword Research, to identify the volume and competitiveness of your location-specific keywords. Your goal is to implement keywords that include your local city/town paired with “health center” or “healthcare center” into your website’s content to rank for those location-specific healthcare searches.
Make Your Website Mobile Responsiveness for Patients Using Their Phones
Having a mobile-responsive website is a necessity in today’s technological environment. Your website should operate smoothly across all devices without losing its function or design. This will provide interested patients a positive user experience, which will benefit your ranking on Google. Users who interact with a mobile-friendly site build a sense of trust with a business as well. According to Hubspot, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly website.
Claim Your Health Center’s Google Business Profile
The benefits of having a Google Business Profile are endless, especially for local businesses. A Google Business Profile will provide your health center with a listing on Google, showcasing relevant information about your business. This includes your address, contact information, website, and a summary of your business. We strongly recommend claiming and verifying your Google Business Profile to ensure that all of the information that Google is providing users with is correct. When you take advantage of your profile, you also have the opportunity to interact with patients through the reviews they leave. This helps legitimize your health center and build trust with interested patients.
Create Location-Specific Landing Pages
A great local SEO strategy for healthcare when targeting patients is to create location-specific landing pages. Creating dedicated landing pages that focus on a location will help you reach patients who are typing in “healthcare center near me” or “health center in [your local town/city]” and increase your Google ranking for that location. Make sure to optimize these pages with unique content and keywords that include your local area.
Contact Compete Now for Healthcare SEO that Yields Results
At Compete Now, we want patients to be able to find your health center. With well-researched SEO, you can increase your website’s local visibility to attract new patients, rank above the competition, and increase appointment bookings. For help with your SEO, give us a call today!