Did you know that 75% of users will never scroll past the first page on a Google search? Therefore, you can’t afford to be showing up on the second, third, or fourth page of a Google search that’s relevant to your business.
When your website shows up on Google’s first page, your business can be seen by thousands, and sometimes millions, of potential customers. That’s exposure for your business that you don’t have to pay for if you know how to rank well on Google.
At Compete Now, we’re a small web design and marketing business that helps organizations yield big results. We not only redesign and build websites from the ground up, but we also provide SEO services for businesses interested in reaching more users. Give us a call if you’re interested in boosting your website’s reach today! As a disclaimer, there is no guarantee that your website will be on Google’s first page, however, these are some best practices to achieve it. Read on to learn about these best practices!
Implement Keywords & On-Page SEO
If you’ve heard about search engine optimization (SEO), then you’ve most likely heard about keyword research. Keywords are words and phrases that users type into search engines to find what they’re looking for. As a business or website owner, you can use those keywords to your advantage. Keyword research tools can give you the insight to know which keywords to leverage on your website.
Search for Keywords
Keyword research tools like SemRush and Google’s Keyword Planner are beneficial because they allow you to type in phrases or words relevant to your web pages. From there you can view how difficult keywords are to rank for and how many times on average keywords are searched for each month. The goal is to choose one unique focus keyword for each page, and then to optimize each page for its focus keyword. You should also choose 1-3 secondary keywords for each page. These do not need to be unique to each page. The keywords that you choose should be highly relevant to the content on the page, while being feasible for your website to rank for, according to its domain authority. The most ideal keywords have high monthly search volume and low competition.
Add On-Page SEO
Once you have chosen keywords for each page, you should focus on on-page SEO. This is something that we provide whenever we launch a new website in order to start things off on the right foot. Basic on-page SEO includes having a relevant page title, the correct heading structure, a meta description, and a focus keyword that ideally appears in all those components.
Focus on User Experience
Unfortunately, ranking high in Google search results isn’t as straightforward as implementing up-to-date keyword research. It also involves providing your users with a high-quality experience starting the moment they arrive on your website. Google’s search engine studies both your on-page SEO and the amount of time a user spends on your website. For instance, if users find that your website loads slowly, then they’ll leave in frustration. If users are continuously leaving your website, then your bounce rate will increase significantly, which will tell Google that your website isn’t grabbing users’ attention. This will cause Google to rank your website lower.
Your website should offer users a top-tier experience so that they feel enticed to take action when scrolling through your web pages. We recommend ensuring that your website’s loading times are fast with a free resource like Google’s PageSpeed Insights. We also recommend that your graphics and images are high-quality and that your content is informative, so users find what they originally searched for. Now, we’ll give some tips on creating quality content!
Create Quality Content
Offering users high-quality, unique content will engage them and benefit your website’s ranking. To create quality content, you want to consider the information and messages that you publish on your website. Is it informative? Is it accessible? Are the images and graphics personable and clear? Is the content relevant to your business? These are all questions to consider when trying to improve your content.
For example, while we focus on offering website design and marketing services, we also use our website to offer informative content to business owners on our blog. This allows us to expand our reach online.
Improve Overall SEO
Implementing on-page SEO and using the right keywords are two components that benefit your overall SEO. Here are some other actions that you can take to improve your website’s SEO.
Perform a Site Audit
Performing a site audit will allow you to find any SEO issues that could be negatively impacting your ranking. We recommend using a tool like SemRush’s Site Audit which will identify these problems as they appear. SemRush will give you a breakdown of your website’s health and any existing issues.
Build Internal Links
Internal linking is when you link from one page on your website to another page on your website. This practice helps users to stay on your website by keeping them engaged. It also gives Google better context to understand your website and rank it higher.
A great way to improve your overall SEO is to ensure that your website’s content is updated. Make sure that information across your website, such as contact info, and keywords, is still relevant to your business. This may require revising old blog posts to reflect updated information and keyword rankings, or replacing old photos.
Work with Compete Now to Raise Your Ranking on Google
At Compete Now, we have the resources and knowledge to help boost your ranking on Google. If you’re interested in reaching more people and in outperforming your competitors, then take a look at our SEO services. We’re dedicated to helping businesses achieve their goals. Don’t hesitate to reach out to us to learn more!