What is Google Analytics, and How Does It Work? 1 of 2

Web executives have many tools available to them to track the effectiveness of their websites, not the least of which is Google Analytics. This freemium software is the top resource for tracking your site’s performance and customer demographics. It offers many great features, including: Insights into visitors. You can find out who your visitors are… Read more »

Five Indicators That You Need a New Website

A website is the hub of all your marketing efforts for your business. Regardless of whether it is Google, Direct Mail, Social Media or anything else, chances are that your customers are going to end up on your website at some point. Once establishing your website, maintaining it is just as important. Often times, websites… Read more »

What Is Market Retargeting?

Everyone has had that moment where an ad has popped up on their screen and thought “How did they know I was interested in that?” The answer is simple: market retargeting, also known as behavioral marketing. This is a process in which the advertising provider (Google, Bing, Facebook, Twitter, etc.) uses your browsing history and… Read more »

How Do Websites Help Word-of-Mouth and Referral Business?

Word of mouth is a powerful marketing tool. According to the Nielson Ratings, people trust referrals from friends and family 92% more than any other type of advertising. Why? Because people trust the source of the referral. Traditional media advertising- be it print, television, radio, or cold calling- has traditionally been viewed with skepticism; it… Read more »

Mobile Web Design – What You Need To Know

With the increase in mobile device usage the integration of mobile responsive websites are extremely important in order for companies to fully maximize their online presence. Mobile responsive design involves building a website so that the content and layout adapt depending on the size of the screen it is displayed on. For example, when a… Read more »

How to Keep Your Old URLS with Simple 301 Redirects

Have you launched a new website recently? Well if you had an old website, chances are that the search engines are still trying to direct people to your old URLS and if you haven’t setup redirects properly, all that traffic is now being sent to dead links on your website. (404 Error Pages) Fortunately, there… Read more »

How to Change the WordPress Login URL

In this wordpress tutorial, I will demonstrate how to change the WordPress login URL for your website. The main reason to do this is for security reasons. Most of the time when a website is hacked, it’s because someone was able to get to the website’s login page and use a program to guess your… Read more »

How to add padding around images in WordPress

In one of the relatively recent updates to WordPress, adding padding to images within WordPress. I know…WHY!!!! But please, don’t shoot the messenger. Although I am confident that WordPress will patch this in an update sooner or later it is still very frustrating when you need to work with it now. Luckily there’s a workaround… Read more »

How to Add Tables to WordPress with Images and Links

Tables can be a great way to organize all kinds of content throughout your website in a very efficient and aesthetically pleasing way. The problem is that while using wordpress, it isn’t always easy to add such tables without knowing a little bit of HTML and the proper plugins. The good news is that there… Read more »

Adding WordPress Sidebar Links and Images

Even though wordpress is one of the easiest CMS solutions available, many users struggle to setup their sidebars the way they want because by default, the text widgets are made for plain text and to add any kind of styling, links or images, you need to code them in with HTML. Fortunately there is a… Read more »

WordPress 3.5 New Features Highlights

Yup. WordPress just got that much better! Last week, WordPress rolled out an update which featured some new features that have users all over the world buzzing. In this post and video, I will quickly highlight a sampling of the most relevant features that anyone involved with WordPress should know about. 1. New 2012 theme Nice simplistic, wider layout… Read more »

How to – Tabbed Widget WordPress Sidebar

Ever want to add more widgets to your sidebar but couldnt because you just don’t have the real estate available because you already have the most important ones added? There is a solution! You can add a tabbed widget so that the user is exposed to a little more and can choose which they want… Read more »

Lightbox Contact Form For WordPress Plugin Tutorial – ContactMe

As a business owner one of the highest priorities is to generate leads from your website. While analyzing google analytics reports, it’s clear that there are a lot of people who look at our websites and never contact us. This can be frustrating because they could all be potential customers that we aren’t capturing. Knowing… Read more »

Google Analytics Dashboard for WordPress Plugin

Many website owners understand the importance of tracking their website traffic, however, they do not have the time to always log into their Google Analytics account to view and analyze the masses of information offered. Knowing this, it can be very handy to just see a snapshot of your website traffic every time you login… Read more »

Adding Rotating Testimonials to WordPress Tutorial

Adding rotating testimonials to your website is a great way to display how qualified and credible your business is. One reason why the rotating feature is great is because it can make it more likely the user will see a testimonial that addresses what they are looking for or even better, they see a person… Read more »

Adding a WordPress Slideshow to Any Page with the Portfolio Slideshow Plugin

Many businesses rely on a variety of photos to showcase their work to entice potential customers to choose them over the dozens of other competitors fighting for their business. Knowing this, it’s very important to present the photos on your website in a efficient and aesthetically pleasing way.  In the past, we have demoed some great slideshow… Read more »

How to Add Hello Bar to WordPress

We all blog and create pages upon pages of content in order to drive more traffic to our site. That is all fine and good but the reality is that most of this effort is to eventually drive that website visitor to a one or a few very specific pages that relate to our service… Read more »

Switching off of GoDaddy to a New Host

As you may already know, GoDaddy was recently hacked by a group called “anonymous.” Apparently they have done this due to GoDaddy’s support of unpopular bills including the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). If you are like millions of other website owners, you probably feel violated and frustrated that GoDaddy… Read more »

YouTube Subscribe Widget for WordPress Tutorial

YouTube provides a great advertising opportunity to any business. For one, you have access to a huge community of users that are interested in your services who also happen to prefer searching videos to learn more about different topics that may relate to your business. Also, the videos are a great way to enhance your… Read more »

Captcha WordPress Plugin – Adding a CAPTCHA with WP-reCAPTCHA Tutorial

We all work very hard on our blogs to produce new and valuable information so it’s counterproductive to constantly spend time sorting through dozens of spam comments to make sure that we respond to and approve the real ones. A common remedy for this problem is to install a CAPTCHA box in the comments section… Read more »

Facebook Like Box Widget WordPress Tutorial

If you are using Facebook for your business you probably know all too well that gaining Facebook fans is a true challenge. One of the best ways to gain new likes is through your very own website. In order to allow your visitors to like your Facebook page right from your site, you need to… Read more »

Sub Pages WordPress Widget

As we continue to develop our websites we are constantly adding new and fresh content. As these pages add up it becomes even more important to make sure that your website remains easy to navigate. We do not want visitors to get frustrated or simply not find what they were looking for because our navigation… Read more »

WP Photo Album Plus WordPress Plugin Tutorial

Many business rely on portfolio images to showcase their skills and entiice potential customers/clients to take action and contact them. There are many ways to display these photos on our websites and we have demonstrated a few of them in past tutorials. This week, we demonstrated how to use a plugin that will add a… Read more »

How to Submit a Sitemap to Google

It is very important to submit your website sitemap to Google, especially if you are blogging or consistently adding new pages to your website. By adding a sitemap, Google will be pinged automatically whenever you add a new page or blog post. This makes it so that the search engines know about your content sooner… Read more »

How to Create a Coming Soon or Under Construction Page

In this video, I will demonstrate how to make it so that when people visit your wordpress website, they will see a under-construction page. Table of Contents: Adding the plugin: 1:24 Setup the page: 2:10 Search “Ultimate Coming Soon Page” or download here: http://wordpress.org/extend/plugins/ultimate-coming-soon-page/

How to Add a Constant Contact Form to Your WordPress Sidebar

In this wordpress tutorial, I will demonstrate how to add a constant contact signup form to your wordpress sidebar. Table of Contents: Install the plugin: 0:30 Sign in: 1:03 Add the sign-up form to your sidebar: 2:21 Search “Constant Contact API” or download the constant contact wordpress widget here: http://wordpress.org/extend/plugins/constant-contact-api/

How to Add a Twitter Stream Widget to Your WordPress Sidebar

In this wordpress tutorial, I will demonstrate how to add a twitter stream to your wordpress sidebar using the really simple twitter widget plugin. Table of Contents: Add the plugin: 0:51 Add it to your sidebar: 1:47 Configure Options: 2:10 Search “Really Simple Twitter Widget” or download here: http://wordpress.org/extend/plugins/really-simple-twitter-feed-widget/

How to Add YouTube Videos To Your WordPress Sidebar

In this wordpress tutorial, I will demonstrate how to add YouTube videos to your wordpress sidebar. Table of Contents: To add a single video: Go to widgets: 0:57 Drag a text widget to your sidebar: 1:05 Go to the video page for the video you want to embed. Click “share” Then “embed” Adjust the size… Read more »