A strongly designed website should be doing work for you during both business hours and during off hours. A good website will explain who you are, what you do, and why people should do business with you. This is important because your website has the potential to interact with more people than you have the time or ability to reach.
There are always ways to make your website more powerful, but we would like to provide you with a few tips that you can implement today to immediately make your website more effective. Do you want to have the best website in your industry? If you are looking to redesign or make improvements to your website, click here or call 617-539-6528 to get in touch with us today!
Now here are some ways to make your website more robust:
Tips to Improve Your Website
Make Your Website Photos Personal
Though it is easiest to use stock images on your website, be sure to include some real photos from your business. Ideally, hire a professional photographer to come into your business for an hour or two to take some photos of your team in their work environment. Unprofessional photos can also serve you well, however. For the stock images that you do use, make sure that they are not outdated looking. Websites such as Unsplash and Pixabay have beautiful, free, and trendy images that you can use without spending any money or violating copyrights.
Compete Now’s website navigation
Rethink Your Website Navigation
Place yourself in the shoes of a potential customer visiting your website. What is that person likely looking for? What do they care about the most? Make sure that your website’s navigation makes it simple for customers to find their way around. We always recommend having your homepage, about page, contact page and services in your main navigation. Other items to include as main navigation items or as drop down items may include customer testimonials, blogs, and other resources that you provide to customers.
Write Clear and Enticing Calls to Action
What would you like potential customers to do when they visit your website? You may want them to schedule an estimate, fill out a contact form, or call you. Decide what the desired action is, word it concisely and create clear calls to action. Some of our favorites include “schedule an estimate,” “contact us today,” and “get in touch” to name a few. Also, be sure to make your calls to action stand out by adding them as buttons in eye-catching colors, such as orange.
Make Sure Your Website is Mobile Friendly
About 50% of internet users now use mobile versus. desktop, and that percentage continues to increase. Having a mobile friendly site is now essential to your website’s success. Test out your website on your phone and evaluate the user experience. Text and image sizes usually need to be adjusted on mobile in order to look good. Since cell phone screens are much smaller than computer screens, consider making the mobile version of your content more succinct than the desktop version to avoid viewers dropping off of your mobile site.
Define a Clear SEO Strategy
SEO (search engine optimization) is an effective marketing tool that can increase the amount and quality of traffic that visits your website from search engines like Google and Bing. Do keyword research to figure out which keywords are both important to your business and being searched for by users regularly and then optimize your website for those keywords. At Compete Now, we help clients define and leverage SEO strategies. If you are interested in taking advantage of SEO services, click here or call 617-539-6528 to discuss using this organic form of marketing.
Show Potential Customers a Pricing Teaser
Today, people want answers fast. If they are looking for a product or service, they will quickly go from the consideration phase of the buyer’s journey to the purchase phase if they see that you have the product or service that they are looking for. Allow prospective customers to make a final decision and convert by giving instant pricing information. Give the information in exchange for their contact info, however, so that you have the ability to contact them if they do not convert.
Give a Downloadable to Get an Email Sign Up
There are several benefits to giving downloadables. First, you can showcase some of your expertise with potential clients and gain more credibility. Second, everyone likes to receive free information and advice. Giving downloadables allows you to instantly give a positive impression. Also, you can get the contact information of someone who most likely falls into your target market and reach out to them or add them to your email list. Some downloadable ideas include printable checklists, whitepapers, creative materials, guides, and more. Get creative with what you offer potential clients!
Explain Your Products & Services
Visitors to your site may be eager to make a final decision and convert. By giving specific information on your product or service, you can make their lives easier by readily giving them the information that they are looking for. We recommend providing a form to gather their contact details before giving them what they are looking for. This will allow you to reach out to potential customers if they do not follow up with you first.
Share Exciting Offers
Promotions encourage new customers to give your business a try and they reward repeat customers for coming back to you. If your business has promotions all of the time, create a “Promotions” tab in your navigation menu.. If you only have sales occasionally, pop ups or email blasts are great ways to share the news about sales. If you announce a sale in a pop up or on a page of your site, you can even have visitors enter their email addresses to receive a coupon via email and then add them to your marketing list.
Take Advantage of Google My Business
As you make improvements to your website, you will want to work on increasing traffic to your site. Google My Business is basically Google’s version of Yelp or the Yellow Pages and it is a great way to get more traffic to your website. It showcases your website URL, reviews of your business, photos of your business, your announcements, and more. Check out our Google My Business Guide to get started with or learn more about this powerful tool.
There are countless ways that you can improve your site to make it the best website possible and there will always be new steps that you can take to improve your site’s performance. We hope that these pointers can get your started in making your website work for you. If you would like to discuss a website redesign click here or call 617-539-6528 today!