In the competitive event rental industry, having a standout party rental website is crucial. A well-designed website not only attracts potential customers but also ensures a seamless user experience, making your new customers loyal clients. As the party rental industry evolves, so do the trends around its web design.
At Compete Now, we’ve been developing modern, on-trend websites for over a decade. We both design and re-design websites for a range of industries, from non-profits to restaurants. When you work with us, we’ll discuss the goal and vision for your website and how we’ll pair that with our expertise. Whether you’re looking to revamp your current website or build a new one, the trends below will help you learn how we create an impactful online presence.
Featuring Client Events
Featuring client events through a portfolio can help interested customers visualize how your company can bring their event to life. With high-quality images that include your party rentals in use, you provide users with inspiration for their own events. For instance, Loot Rentals’s website above has a portfolio page that features a number of client events that they’ve supplied, from weddings to corporate events. In the portfolio above, Loot showcases a series of professional photographs of a wedding that displays, and links, every piece of furniture and decor that was rented. This trend is something every party rental website can benefit from.
Curated Categories
Archive Rentals stands out by organizing its rental offerings into creative, curated categories that make browsing a breeze. By grouping items like elegant tableware, vibrant linens, and themed decor, they help customers quickly find what they need for their events. This thoughtful organization not only enhances the shopping experience on event rental websites but also inspires customers to explore new ideas for their celebrations. With visually appealing categories that reflect current trends, Archive Rentals ensures that users can easily navigate their extensive inventory while discovering unique rental options that elevate any occasion
Simple Navigation
Simple navigation remains a top web design trend every year because it enhances user experience by making it effortless for visitors to find what they need quickly. A clear and organized menu structure, like the one above on Bloom Wedding Rentals, ensures that essential information, such as pricing, rental terms, and contact details, is readily accessible.
Interactive Elements
Enhancing user engagement through interactive elements is a trending web design element because of its ability to capture users’ attention. Interactive features such as hover effects make the browsing experiences more dynamic and engaging. We added this on Snap Entertainment’s homepage above. When you hover over the rental categories, the element appears with a red frame and a call to action to view the page. Putting forward a modern, well-designed website leaves a lasting impression on your business as professional and experienced.
High-Quality Galleries
Showcase your inventory with high-quality visuals allows you to highlight the quality and diversity of your rentals. Avoid using Google images and stick to photographing your products in a variety of well-lit settings so users can see exactly what they are getting before booking. 11:11 Event Co.’s website above follows this trend perfectly by providing users with an assortment of images that include their rentals, from bohemian-chic weddings to classy corporate events.
Incorporating Search Pop-Ups
On the Kate Ryan Event Rentals website above, their search function acts as a pop-up when you click on it. This convenient tool allows visitors to quickly find specific rental items without navigating through multiple pages, saving them time and effort. By making it easier for customers to locate exactly what they need, you not only improve satisfaction but also increase the likelihood of conversion, turning casual browsers into eager renters.
Feature a Video
Incorporating video into your party rental website can significantly enhance engagement and conversions. A dynamic video showcases your rental inventory in action—whether it’s elegant table setups or fun inflatables—helping potential customers envision their own events. Highlight reels from previous parties and customer testimonials add authenticity and build trust. Plus, videos boost SEO, keeping visitors on your site longer and reducing bounce rates. Always include a clear call to action at the end, as we did for Game Guys above, in order to guide viewers to your rental catalog or contact information.
Work with Compete Now for Your Party Rental Website
By embracing emerging web design trends, you can create a compelling website that attracts visitors and strengthens your brand identity. If you’re interested in building or redesigning your website so that it stands out amongst competitors, give us a call! We’d love to hear about your vision for your new website.
