Question 1

What is the best email marketing service?

Accepted Answer

There are many great email marketing services available to you! The services we recommend depend on how complicated of a setup you are looking for in your marketing campaigns. For general email newsletters and marketing we would recommend MailChimp. MailChimp has a free plan available and allows you to send modern looking emails with targeting, automation and tracking all built in. For email campaigns that are designed to drip emails over time and have advanced conditional logic for emails we would recommend ActiveCampaign or HubSpot. These email marketing services are very robust and will allow you to create advanced email marketing campaigns.

Question 2

What are email marketing services?

Accepted Answer

Email marketing is the use of emails to promote products or services that your company can provide. Email marketing services help create relationships with potential customers or clients. Whether you are sending monthly newsletters, cart abandonment emails, special offers or any other emails, staying in touch with your customers can keep them coming back! We recommend incorporating ways to join your email lists on your website. Growing your list and staying in touch with new leads will keep you in their inbox on a frequent basis.

Question 3

Is email marketing still effective?

Accepted Answer

Having an effective email marketing strategy can greatly increase your revenue by reaching out to customers with special offers and marketing strategies. According to HubSpot, email marketing generates $42 for $1 spent on email marketing strategies. There are 4 billion daily active email users making it more important than ever to consistently use email marketing to reach your customers! Check out this great article on HubSpot for more stats and information on how effective email marketing is.

Question 4

How much does it cost for email marketing?

Accepted Answer

The cost for email marketing completely depends on the email marketing service you decide to use. All programs have different starting prices per month and have higher plans depending on the functionality and number of contacts your will be mailing to. The other cost to consider is the time and resources you need to dedicate to your email marketing campaigns. Consistently communicating with your clients requires generating new content and creating email blasts to send out to your customers.

Question 5

Is email marketing more effective than social media?

Accepted Answer

It is hard to give a definitive answer on whether email marketing is more effective than social media marketing. The success of a marketing campaign for a business depends on where their target audience is. For some businesses social media can be extremely effective and other businesses can see more success with email marketing. We generally recommend trying several different digital marketing strategies such as email marketing, SEO, Google Ads marketing and social media marketing. Once you identify which marketing strategy is the most effective for your business you can adjust your spending to maximize your ROI.

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