WordPress is an open source content management system (CMS) for building professional websites; it is currently used by over 478 million sites. It is the particular choice of bloggers due to the ease of posting and the control over the posting format. Over time, WordPress has evolved into a platform for creating beautiful and dynamic websites for any topic or company.
At Compete Now, our team prepared for the ever-evolving web design and marketing landscape. We’ve built and redesigned hundreds of WordPress websites across a range of industries, from law firms to restaurants. As a team of web designers that have navigated endless web design trends, we’ve always chosen WordPress for our website and our clients, learn why below.
User-Friendly Interface
One of the reasons millions have WordPress websites is because of its user-friendly interface. Its intuitive dashboard makes managing your website straightforward and well-organized. With no coding required, you can easily add pages, switch out images, update content, and add SEO with the addition of useful plugins, like Yoast SEO, with no problem.
Plugins
WordPress works in conjunction with its plugins to create the smoothest web experience for your visitors. There are plugins for just about anything – SEO, Google Analytics, XML Sitemaps. All of these plugins are essential to site visibility and optimum functionality. Coding a traditional site with all of these features would be prohibitively expensive; with WordPress, your cost is a fraction of what it would be with a custom site.
Also take into consideration all of the plugins that aren’t for essential site services. There are plugins for social media sharing, the collection of email addresses for subscriptions, eCommerce… just about anything you can think of. If you can think of it and can’t find it, there is a large community of programmers who would be happy to work with you to make it a reality.
Scalability
Whether you’re interested in starting a small blog or looking to launch a large e-commerce store, WordPress can scale with your business. Because of the platform’s ability to be upgraded and adapt to integrated third-party tools and plugins, like WooCommerce for ecommerce sites, you’ll have no problem scaling or downsizing your website as you see fit.
Blogging
In a previous article, we wrote about the importance of blogging for your company. WordPress makes that process even easier. With the Posts feature, you can easily add new blog posts with pictures and video in minutes. You can also schedule posts for the future. WordPress also handles post comments as well. Comments are automatically screened for SPAM, and you have final approval.
WordPress integrates easily with many other software, from email marketing to ecommerce. This ease of integration allows for information to be easily collected for email subscriber lists and other customer/lead contact information. Many online CRM (Customer Resource Management) systems have integration options with WordPress as well, allowing for visitor tracking right down to the specific contact.
Regular Updates and Security
WordPress websites have to be maintained. Fortunately, they are continuously updated to improve functionality and security. Updates are always free; rest assured that if you keep WordPress up to date, you will always be in compliance with all web standards. Regular updates ensure that your website is protected against vulnerabilities, helping to safeguard your business’s online presence.
Highly Customizable
As we mentioned previously, WordPress has a user-friendly interface, one of which allows you to make easy changes to your website. It’s renowned for its flexibility and customization options. With thousands of themes and plugins available, you can tailor your website’s design and functionality to meet your specific needs.
Call Compete Now for New WordPress Websites
If you’re considering WordPress for your business’s website, our team is here to help. Book a meeting with us today to learn how we can make the most of your WordPress website and grow your business’s online presence.
