Having an impressive website for your law firm is vital, especially for smaller firms that rely on word of mouth and presenting themselves online in a professional manner. A well-designed website can showcase your expertise and professionalism.
At Compete Now, we’ve designed small law firm websites for a variety of legal firms that all had the same goal: to increase their client base and promote their brand online. As a small business ourselves, we understand the importance of good first impressions online. When you work with us on a legal website, we’ll ensure your new website leaves an impression that displays your identity as a firm and its expertise. Schedule a call with us today to discuss your needs.
In the meantime, let’s explore what some of the best small law firm websites do well.
Displaying Professional Team Photos
When users are looking for a law firm to represent them, they want to know the faces behind the website they may decide to reach out to. The best way to ensure that users can put a face to your firm is by including high-quality photos through your website. When we worked with Lider, Fogarty & Riberio on their website above, we decided to include team photos for the banner on the homepage in order to catch users’ attention and put a face to the firm immediately. By including group images of the staff, you’re already gathering a level of trust with the user, helping to turn them into a client.
Highlighting Attorney Pages
Individual attorney pages are another critical component of an effective law firm website because they build trust and encourage potential clients to reach out for a consultation. Your attorney pages should not just list credentials but should tell a story about each attorney’s background, expertise, and successes. A thorough attorney page includes biographies, a list of practice areas, notable cases, educational background, and certifications, as Dillon & Sullivan’s does above. Make sure to highlight these pages on your homepage to bring attention to them.
Making Practice Areas Pages Detailed
Small law firm websites that excel often have detailed practice areas pages that don’t force users to dig for more information elsewhere. These pages should clearly explain the different legal services offered and provide valuable information about each practice area. For instance, when we designed Capano & McGloin’s website above, we included categorized dropdowns to provide more details for users interested in hiring the firm for that service. The goal is to educate potential clients about the firm’s capabilities and how they can assist with their legal needs, which can ultimately help in converting visitors into clients.
Adding a Custom Video on the Homepage
Incorporating a custom video on the homepage is a powerful way to engage visitors and convey the firm’s message effectively. Videos can introduce the law firm, showcase the office environment, and feature testimonials from satisfied clients. When we developed Konstantilakis Law’s website above, they had a video to include that dove into why clients chose them for their services. A custom video makes the website more dynamic and personal, helping to create an immediate connection with visitors.
Creating a Reviews Page
A reviews or testimonials page is an important thing to consider when building your new law firm website because it can significantly influence potential clients’ decision-making. Positive reviews and testimonials provide social proof and validate the quality of the firm’s services. It’s no surprise that we chose to add one to the Lider, Fogarty & Riberio website for that exact reason. By showcasing the experiences of past clients, a reviews page can help build trust and credibility. We recommend including Calls to Action on your reviews page to encourage users to reach out after reading past customers’ experiences.
Featuring Resources
Providing valuable resources on your law firm’s website can position your firm as an expert in your field, as well as a firm that wants to keep its clients informed. Our favorite law firm website examples include resources can include blog posts, articles, guides, infographics, and downloadable content related to various legal topics. For instance, on Konstantilakis Law’s website above, we included a blog page where they can talk about news within the practice areas they offer services in. By offering these resources, small law firms can demonstrate their expertise and commitment to helping clients stay informed and prepared.
Call Compete Now for Your New Law Firm Website
A well-designed website is a powerful tool for small law firms looking to establish a strong online presence. By focusing on these elements, you present yourself in a professional manner and provide interested clients with the information they need. If you’re interested in working with experts in this space to develop your website, schedule a meeting with us to get started!
