Great for the search engines (We have clients that generate 50% of their traffic from Yelp!)
User reviews are priceless
We all know that the cheapest and most effective lead generator is word-of-mouth. Well, on the internet, it’s called “word-of-mouse.” And you know what; it’s having a significant impact on consumer purchasing decisions. A survey conducted by The Nielson Company of over 25,000 Internet consumers from 50 countries showed that ninety percent of consumers noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. As this trend continues it becomes even more important to establish yourself on online reviews sites like Yelp.
Here are some ways you can encourage your loyal customers to review you on yelp:
Include the yelp logo on your print advertising. This includes brochures, business cards, flyers, etc.
Attach a link to your yelp listing on your website.
Print out the yelp logo and post it at your business location. If you have Wi-Fi at your store front encourage them to review your business online.