With winter quickly approaching, it is hard to fathom that 2017 is coming to end in just a few months. Believe it or not, 2017 has been a down year for businesses due to a variety of reasons (political, economic, environmental, etc.), and if you feel this statement encapsulates your business, you may want to continue reading. Have you considered that a potential reason your business has had a down year, is due to your online presence? Well, it very well could have nothing to do with it, but it also very well could. Here are 5 reasons why it would be a good idea to have a website for your business.
Better ROI On All Marketing Efforts
All most all marketing efforts will eventually lead to an increase in website traffic. Having an impressive website will help ensure that the traffic you are generating will convert to sales at a higher rate which will in turn lead to an overall increased return on investment for all of your marketing campaigns.
Like almost every other business, you have a set time of open and a set time of close. Who knows how many customers your business has had to turn away due to closing up shop for the day. With a website, you never have to worry about this problem. People can go to your website and find whatever information they need, at any time of the day or night making your overall business much more available and flexible.
Nothing beats a personal connection and relationship with all your clients, this is true. But who is to say website doesn’t enhance said relationship. A website does not only allow for constant contact between you and the customer, it also allows them to provide feedback of your business, which ultimately can help you improve your overall business. A website also turns customers into long term client due to your business’s newfound availability and accessible information.
Let’s face it, in 2017 everything is done online. This includes advertising. A website drastically assists your company’s advertising because you can link or connect it to so many areas. For example, you can advertise your website on social media, such as Facebook. Also, you can utilize Google Adwords and SEO, which puts your company’s website at the top of Google when relevant key words are searched.
A website, in the end, could be the difference maker between having a below average year, and having an excellent year. Now, this blog is by no means trying to force you to get a website, or is it telling you that the sole purpose of your business’s down year is due to a lack of an online presence. Having a website is definitely something to consider in the modern age, if you are looking to take your business to the next level. Contact Compete Now at [email protected], or feel free to give us a call at 617-539-6528 and definitely check out our website at www.startcompeting.com.